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Green fabrics. Most of our garments are made from renewable fibres which use lesser resources and have a lower impact on the environment as compared to conventional cotton and oil-based fabrics (polyester).

Much of the environmental impact of fashion happens at raw materials stage, even before the actual garments have been made. That’s why fibre selection is important to us: it’ll affect the way you’ll care for the garment and how your garment goes back to the earth eventually.

When selecting fabrics, we implement a selection criteria, taking into consideration water use, land use, eco-toxicity, human toxicity and greenhouse gas emissions. This is balanced against fabric availability, price and garment care implications. We try to ensure that the fabrics we select tick at least one of the checkboxes below.

Our criteria:

-The fibre is a natural plant-based fibre that is biodegradable, renewable or has a potential for circularity
-If the natural fibre is environmentally or socially intensive - we only use it when it has been certified, e.g. Organic Cotton
-Recycled fibres or upcycled textiles - we may occasionally use synthetic fibres from these sources to reduce our environmental impact



Lyocell consists of cellulose fibre made from dissolving wood pulp. It is part of the Rayon family, made from renewable plant materials, and some of its main characteristics are that it is soft and absorbent. As we continue to improve our fabric choices, we are transitioning to using TENCEL™ branded lyocell, which are produced by more environmentally responsible processes from sustainably sourced wood. The certified biobased fibers are manufactured using an environmentally responsible production process. The fibers are certified as compostable and biodegradable, and thus can fully revert back to nature.

Land use

It takes just half an acre to grow enough trees for one ton of Lyocell fiber as compared to conventional cotton, which needs at least five times as much land.

Water & Pollution

Lyocell uses less water than cotton to produce and uses a closed loop manufacturing process meaning over 99% of water and non-toxic solvent used in the manufacturing process is recovered and recycled. To learn more, visit Lenzing's website.

Organic Cotton

We only use organic cotton. Organic cotton is grown using methods and materials that have a low impact on the environment, using production systems that replenish and maintain soil fertility and are grown without the use of toxic and persistent pesticides and synthetic fertilizers.

Land use

Unlike conventional cotton that creates the loss of soil due to mono- crop culture and intensive irrigation, organic cotton ensures healthy soil through crop rotation. The healthy soil creates a natural balance and mitigates the use of insecticides and pesticides.

Production and Pollution

In organic cotton, safe peroxide is used to whiten the fabric as opposed to conventional cotton, which bleaches the fabric and creates toxic by-products, which are released into the environment. The dyeing process of organic cotton involves using low-impact fiber-reactive or natural dyes with low metal and sulphur content instead of conventional dyes containing heavy metals and sulphur.


Cupro is a regenerated cellulose fibre made from cotton linter, which is a short downy fibre left on the cotton seed after extracting the longer fibres for cotton yarn. It has a smooth and silky feel, attractive lustre and is highly absorbent.

Land use

It takes just half an acre to grow enough trees for one ton of Lyocell fiber as compared to conventional cotton, which needs at least five times as much land.

Water & Pollution

Using a recycled fibre that was previously discarded, Cupro gives new life to pre-consumer waste, and is a biodegradable fibre that breaks down naturally after disposal. Like Lyocell, Cupro is produced in a closed loop manufacturing process.


Linen is made from flax and is one of the most biodegradable fabrics that has withstood the test of time. Strong, naturally moth resistant and anti-bacterial, linen is gentle on your skin and the planet.

Land use

Flax is an extremely resilient and versatile plant that can grow in poor soil, consuming far less water than cotton. Every part of the flax plant can be used, which means that there is very little by-product from growing this crop.

Water and Pollution

The production of linen uses very little water and emits only ¼ of the carbon as cotton per pound of fibre. Most of our linen is made in mills that are OEKO-TEX certified. OEKO-TEX checks for presence of hazardous chemicals in the dyed fabric, carcinogens, azo dyes and other chemical limits in accordance to the European REACH standards.

Rescued Fabrics. The other half of our fabrics that we use for garments are leftover fabrics. This allows us to reuse and divert these materials from the landfill, giving them second life.

production and pollution

Each pound of waste from apparel production is associated with 2.06 pounds of carbon dioxide emissions. By diverting fabrics from the landfill, we can potentially help to reduce carbon dioxide emissions.

Room for improvement. Regardless of the type of fabric used, we acknowledge that there is still energy consumption involved when it comes to producing them.

partnerships and research

We are constantly looking to partner with suppliers and innovators who will work with us to develop a woven fiber that has a low environmental impact. Contact us if you'd like to help.



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